VOTED Business “Innovation of the Year” 2011
Network Marketing is an industry that can have incredibly powerful and far reaching ability in the retailing of particular goods and services.
The business model relies on a network of people who act as sales people (often referred to as distributors) for their perspective products or services. Terms such as “up line” and “down line” relate to the distributors above and below a particular individual. Generally speaking, the more distributors a person has in their “down line”, the more commission that individual will make.
The Challenge facing Network Marketing Companies….
Network Marketing Companies can have incredible power but they can also have a real challenge when it comes to their turnover rates, also known as “churn” of down line distributors. This basically means that there can be a pretty high fall out rate of people who sign up to sell the product or service after a few weeks or months.
From the research undertaken, we have come to the conclusion that a great deal of this fall out is due to what Dr Maxwell Maltz referred to as “The Snap-back effect” in his brilliant book, “Psycho-Cybernetics” and is the outcome of people losing focus and momentum when they are trying to make long lasting personal change.
This “churn” is really considered part of the business model and can be factored into forecasts. Network Marketing Companies know that they are going to have a certain attrition rate and fall out of distributors.
The fact of the matter is though, that this “churn” can still have an associated financial cost to the company in terms of training, recruitment and marketing costs, not to mention the opportunity cost of having to retrain additional distributors to keep the company growing.
As a result of an in-depth review of what holds people back from becoming successful in the long term, the story turns out that people never have a problem with the strategies that are going to help them achieve their goals but the challenge is keeping the focus on what they need to do on a daily basis to keep their focus on growing their down line and selling the products or services. Once someone loses momentum or focus, it can be very difficult to get back on track and moving forward.
How does MOBIvation differ from other forms of motivation and training?
Network Marketing companies are some of the best companies to be involved with if you are interested in Sales and Personal Development training. They are excellent at providing motivational speakers at their events and to prescribe great reading and audio material for their clients to digest.
The challenge is that what if someone is going to be truly successful within the network marketing field, they need to be able to make incremental daily changes to become successful. The challenge comes in the truth of the matter that the state of mind that someone is in when they listen to an inspirational speaker is only short lived – and that positive frame of mind only lasts for a maximum of a few days. When people go back to their everyday lives and hence their old frames of mind, they go back to doing what they used to do.
The way that we overcome this challenge is that MOBIvation text messages are delivered to your mobile phone – which has a MUCH higher chance of being read than email. The recipient is then reminded of their goals with regards to their business and those goals are brought back to “front of consciousness” in a positive, inspiring way. This helps the recipient keep focus and keeps their momentum HIGH whilst going through the learning curve of starting their businesses.
The Secret Behind MOBIvation
At MOBIvation, we have an ethic of believing that every single time we have contact with any of our clients, the client needs to leave our contact in a better frame of mind than what they came into it. Nowhere is this more evident than in our MOBIvation text messaging service. Every singly text message needs to be an “experience” that uplifts the client and puts them on the front foot for the day.
The only way we are able to make this service a TRUE “experience” is to make every text message applicable to that individual who is receiving it. As you can imagine, this is quite a challenge as everyone has different life experiences. For example, you could provide Winston Churchill’s speech of “We will fight them on the beaches, we will fight them in the seas” to an 18 year old Eskimo and it’s unlikely to motivate or inspire them but give it to a 80 year old UK war veteran and you will likely see a clenching of the fist, a tensing of the jaw muscle and maybe even a bit of the individual welling up…. This is the power of context. In order for something to emotionally move someone, it needs to fall into that individuals “context”, their way of seeing things and life experiences.
The power of MOBIvation is that over the last 5 years, we have worked with hypnotherapists, psychotherapists and NLP practitioners and perfected a formal structure that pertains to all of our text messages.
This structure that we have, brings the message perfectly into the recipients context. It connects with the recipient’s reticular activating system (RAS) that makes the message applicable to the recipients life and reality. This makes it applicable and therefore allows the recipient feel understood and from there, inspired.
We are also in communications with a US based firm to roll out a 10 question personality profiling test that will allow us to understand the clients motivational blue-print and then structure the text messages in accordance with that blue print. This will then add to even more of an inspirational “experience” for the distributor.
“I don’t need Motivation!”
This is something that a lot of people feel. We have some of the most progressive, innovative and successful people in their fields as clients of MOBIvation. Now these people are clearly HIGHLY self motivated – and they know it too – but what they have found is that because of the power of MOBIvation, they have been able to focus a lot more on what they are doing moving forward and its provided them with even more success moving forward. Considering how inexpensive MOBIvation is, the investment is well worth it to ensure a positive, focused, frame of mind.
How does MOBIvation help Network Marketing Companies?
MOBIvation Text Messages help Network Marketing members keep the focus on building their business and their down line and also helps them keep their momentum high whilst going through the tough learning curve of getting everything started and learning new skills. This, in turn helps to build the Network Marketing Companies Brand and also to reduce costs on marketing to attract new members and sales / Business Training of new starters.
Why should network marketing companies care?
Anything that helps your down line to be more focused, productive and effective is going to be good for the business. Not only from the incredible impact that the messages have on the recipient but also when the company is providing MOBIvation text messages as part of the sign up package, there is a genuine sense of goodwill towards the company that they really support their clients and want them to be successful.
Free Trial moving forward
I am happy to provide a free trial of MOBIvation to serious decision makers on a case by case basis. It’s important to remember that the decision makers in this field are normally exceptional people who have already been successful as Network Marketers but they need to understand that the main target market is people who are just joining the company and are not yet successful and then achieve an understanding of whether the service would be beneficial to support people who are trying to make these changes in order to be successful in the Network Marketing World.
MOBIvation’s Credibility:
1) Client Testimonials and Expert Opinion on MOBIvation : http://www.mobivation.com/what-do-people-say-about-mobivation
2) Nomination for Business Innovation of the Year 2011 : http://www.thesouthafrican.com/business/innovator-of-the-year-paul-harrison.htm
3) Winner of Innovator of the year 2011 : http://www.thesouthafrican.com/business/and-the-sa-business-club-winners-are.htm
4) For a Free Trial, please email me (paul@mobivation.com)